Marketing Plan and Program Policy
This Marketing Plan and Program Policy addresses advertising policies, procedures and processes of a bank, credit union, fintech company, or other type of financial institution related to marketing and advertising directives and functions, including those related to social media.
Table of Contents
- Purpose and Contents – Topic 1
- Policy Statement – Topic 2
- Structure of Accountability – Topic 3
- Compliance with Laws, Rules and Regulations – Topic 4
- General
- FDIC Reference
- Use of Copyright Material
- Community Reinvestment Act Policy Reference
- Fair Credit Reporting Act Policy Reference
- Fair Housing Act Policy Reference
- Fair Lending Policy Reference
- Regulation B Policy Reference
- Regulation D Policy Reference
- Regulation Z Policy Reference
- UDAAP and UDAP Policy Reference
- Regulation DD Policy Reference
- Do-Not-Call Policy – Topic 5
- CAN-SPAM Policy – Topic 6
- Social Media and Networking Policy – Topic 7
- Audit Policy – Topic 8
- Staff Training – Topic 9
- Retention of Documentation – Topic 10
Includes the following form templates:
- Marketing Campaign Request Form (1 page)
- Social Media and Networking Acknowledgement (3 pages)
Recent updates to this product:
11/04/24 Update
FDIC FIL FIL-75-2024 – Compliance Date Extension: Part 328, Subpart A Amendments to FDIC Official Signs and Advertising Requirements, False Advertising, Misrepresentation of Insured Status, and Misuse of the FDIC’s Name or Logo Rule
04/15/24 Update
FDIC FIL-16-2024 – FDIC Consumer Compliance Supervisory Highlights – March 2024 Edition
03/04/24 Update
FCC Press Release – FCC Adopts Rules to Empower Consumers to Stop Robocalls and Texts
01/02/24 Update
FDIC FIL 65-2023 – FDIC Official Signs and Advertising Requirements, False Advertising, Misrepresentations of Insured Status, and Misuse of the FDIC’s Name or Logo
11/15/23 Update
OCC Bulletin 2023-35 – Telephone Consumer Protection Act: Revised Interagency Examination Procedures and Rescissions
09/05/23 Update
FDIC FIL-47-2023 – FDIC Updates Equal Housing Lender Posters
05/01/23 Update
FDIC – Fair Housing Rule, Consumer Protection in Sales of Insurance Rule; Technical Correction
06/01/22 Update
FDIC FIL 21-2022 – FDIC Issues Final Rule Relating to False Advertising, Misrepresentations About Insured Status, and Misuse of the FDIC’s Name of Logo
This Marketing Plan and Program Policy (approximately 62 pages) is available to purchase from BankPolicies.com in Microsoft® Word format.
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