Marketing Plan and Program Policy
The purpose of this Marketing Plan and Program Policy Template is to address advertising policies, procedures and processes of a bank, credit union, fintech company, or other type of financial institution related to marketing and advertising directives and functions, including those related to social media.
Table of Contents
- Purpose and Contents – Topic 1
- Policy Statement – Topic 2
- Structure of Accountability – Topic 3
- Compliance with Laws and Regulations – Topic 4
- FDIC Reference
- Use of Copyright Material
- Community Reinvestment Act Policy Reference
- Fair Credit Reporting Act Policy Reference
- Fair Housing Act Policy Reference
- Fair Lending Policy Reference
- Regulation B Policy Reference
- Regulation D Policy Reference
- Regulation Z Policy Reference
- UDAAP and UDAP Policy Reference
- Regulation DD Policy Reference
- Do Not Call Policy – Topic 5
- CAN-SPAM Policy – Topic 6
- Social Media and Networking Policy – Topic 7
- Audit Policy – Topic 8
- Staff Training – Topic 9
- Retention of Documentation – Topic 10
Includes the following form templates:
- Marketing Campaign Request Form (1 page)
- Social Media and Networking Acknowledgement (3 pages)
Recent updates to this product:
FCC – Limits on Exempted Calls Under the Telephone Consumer Protection Act of 1991
OCC Bulletin 2020-65 – Unfair or Deceptive Acts or Practices and Unfair, Deceptive, or Abusive Acts or Practices: New Comptroller’s Handbook Booklet and Recissions
FCC – Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991: Regarding the Commission’s Opt-Out Notice Requirement for Faxes Sent With the Recipient’s Prior Express Permission
This Marketing Plan and Program Policy Template (approximately 53 pages) is available to purchase from BankPolicies.com in Microsoft® Word format.
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When updates are made you will receive detailed information regarding why the product was updated and what has changed within the product in our Product Update Notification e-mail correspondence. This enables you to make an informed decision on whether to make any changes to the policy or procedure you implemented for your financial institution from the revised template.
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